Regardless of the size of your business, local marketing is an important part of your overall strategy. Getting your name out in the community is a sure fire way to increase brand awareness and get customers returning for more. But before you start putting up posters or advertising on billboards, take the time to learn about some of the most effective local marketing techniques.
Local search engine optimization (SEO) is a great place to begin. It is a good idea to use a variety of location-specific keywords to remind visitors that your business is local. In addition, a well-designed website provides a clear path to action.
A well-designed website has the power to generate business 24 hours a day. Using a website as a local marketing tool can increase conversions and boost sales while you sleep. This is especially true of local SEO, which involves using location-specific content.
Other local marketing tactics include hosting an event or two. These events can be informative and fun, allowing you to connect with the community and gain new customers. However, it can be hard to measure the ROI of such endeavors.
Another way to improve your brand is to engage with local influencers. Whether you’re a restaurant, retailer or service provider, finding a trusted influencer who speaks to your demographic can be a smart move. For instance, a local sushi restaurant might find it helpful to reach out to a local celebrity who has a following in your area. Similarly, a local hair salon might want to try a sponsorship deal with a local high school basketball team.
There are many ways to go about promoting your business, but the best local marketing strategies involve several of the above tactics working in concert. Having a website and some form of social media presence are the foundations of a successful local marketing campaign. Likewise, print advertising still has its place.
If you’re looking for a quick and cheap way to make your mark in the neighborhood, direct mail can help. Direct mail is a cost-effective way to target specific neighborhoods and prime demographics, ensuring that your message reaches the right audience. Additionally, you can create an email list and send targeted, location-specific content.
Using hashtags is also a smart move. You can add a few to your posts to help you locate other similar posts in your niche. Some social networks, such as Facebook, allow you to target ads. Use the appropriate hashtags for your target audience to boost your chances of being found.
Finally, make sure you have a local-specific website and social media page. This should include a business address, contact information, and business services. Adding a few local photos and content will keep visitors engaged with your site while giving them an insight into your business.
Creating a local marketing plan takes time and effort, but the rewards are worth it. Getting your name out in the community and developing a strong relationship with your customer base is a winning combination.